I would like to take a moment to address the actual, physical act of blogging. Blogging requires a great deal of marketing, writing talent, and persistence. You have to be prepared to commit the time, money (if needed), and of course, your blood, sweat, and tears. I, as a writer and blogger, can relate to and commend other bloggers for the work that they provide, the reviews they release, and the wonderful content they exhibit each day. Heck, sometimes I don’t even know how I do it while being in college and holding a job now. It’s shocking to me to see how students, college students just like me, manage to market and publish each day effectively. I’ve had periods where I physically could not write and had to take some time away from the blog to reevaluate the content (I believe in quality over quantity) and redirect my energy toward schooling temporarily. I know it’s difficult to be a committed blogger and I struggle each day to make everything in my life cooperate successfully.
But then there’s a side of me that feels like some (not all, thank goodness) bloggers and writers want to build an audience as quick as possible, and will resort to unprofessional tactics that I don’t agree with, which brings forth an ugly side to the otherwise inspired and intriguing writing community. I often get comments from individuals, including their business emails, with an attached, mass produced spiel about how fantastic and wonderful their company blog or personal blog is. They’ll preface this with what I believe to be a half a**ed response to the post they’re commenting on. A little “awesome job” and “great post”, followed by a novel-long comment about why I should drag myself over to their completely unrelated blog. I can’t help but roll my eyes. I get that you want to be successful and you want to bring in more views. So do I and the rest of the writing community. Success does have to do with readership. However, I don’t mass produce comments. When I take the time to comment on another blog or several other blogs, no matter what category it falls under or who is producing the physical blog, I refuse to spam others with my own advertisements. If the post is relevant to something that I’ve posted as well, I feel it is perfectly appropriate to follow my legitimate comment with a reference and perhaps say “Hey, I wrote something very similar that you might want to check out! *insert url here*”, but pushing your blog on me without any rhyme or reason doesn’t possess me to want to browse. It actually deters me and would make me significantly less likely to give your blog a chance. I don’t tolerate rude blog etiquette.
Writers, bloggers, many of you are like me. Many of you take pride in your work and your brand, and choose to represent it with dignity. You don’t mass produce your comments and spam them across the blogosphere, and I respect that immensely. I ooze respect for people who do the right thing, even if it feels “less efficient” at times. I know it takes time to produce your own blog, let alone respond to the posts of others. I know it’s difficult to respond to comments all the time and to interact within the writing community, one blog at a time. Whatever you do, try to avoid the impersonal, copy/pasted spamming of your blog, the long comments trying to “sell” your writing instead of genuinely responding to the post you may or may not (probably not) have read. Effective content brings viewers to your work just as successfully and ensures that your audience is legitimately interested in the topic you present. It’s essential to build a fan base that respects your literary talent and believes in the methods you incorporate in your writing journey. Easy isn’t always better.
What are your thoughts on advertisement-ridden spam comments?
What are some tips you could give towards blogs that are looking to build a more diverse, larger readership that don’t involve spamming?